WTM14: Flight bookings among youth doubles

Contiki Holidays caters to travellers in the age group of 18-35 years
Around 7% have booked a flight on a mobile

Young travellers are using their mobiles more to book holidays, with flight sales doubling in the last year.

Around 7% of those aged 18 to 30 are thought to have now booked a flight on their phone, up from 3.8% last year, according to a survey of 7,600 global travellers by the WYSE Travel Confederation.

Around 80% feel swayed by travel reviews while 67% think family and friends are the most influential source.

Half are due to spend more than EUR1,000 for a whole trip, EUR100 more than last year. The US, Australia and UK are among the most popular destinations.

“Young travellers of the millennial generation represent 20% of international travellers. By 2020, 320 million international trips are expected to be made by youth travellers each year, a staggering 47% increase from 217 million in 2013,” said WYSE director general David Chapman.

He added: “Through regular insights into the millennial traveller’s attitude to travel WYSE Travel Confederation aims to help provide the travel community with the tools it needs to understand this fast-growing and increasingly influential market.”

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