WTM14: VisitGuernsey returns to TV with new campaign

Hopkins at the launch earlier this week
Hopkins at the launch earlier this week

The first VisitGuernsey television adverts in 10 years feature as part of a new brand campaign from the Channel Island.

A new identity based on the island’s most iconic sites and experiences has been created ready for 2015 activity, driven by director of marketing and tourism Mike Hopkins who joined in December 2013.

The television campaign will first launch in February with Hopkins confident it will receive more funding for further spots later in the year.

The advertisements are focused on gastronomy, scenery and history.

“I felt that Guernsey needed an integrated campaign that showcases its unique offering but with a new look and feel too,” Hopkins told Travel Daily. “This way we have a cohesive story that extends to all media using our sights and attractions.”

A joint heritage festival with Jersey is also planned for next year to help boost visitor numbers, which are up 10% year-on-year from July to September.

A new website will be featured including a trade portal, with training with travel agents and tour operators to continue.

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