Wyndham Hotel Group has unveiled a new global hotel prototype for Wyndham Garden, the upper-midscale brand that recently made its debut in Asia.
The new concept incorporates modern architecture, functional design and an all-day culinary concept that aims to make the travel experience “easier and more carefree” for guests and drive greater returns for hotel owners. It also includes a series of green measures, with the aim of maximising natural light and reducing energy consumption.
“With nearly half of our hotels located near airports and in city centres, we understand the need to escape the hustle and bustle that comes along with flying into Newark or doing business in downtown Shanghai,” said Kate Ashton, brand senior vice president for Wyndham Garden.
“Travellers deserve respites along with amenities that provide added convenience and comfort. With this philosophy steering the brand in all that we do, we’ve developed a serene environment with purposeful design choices, a lens on the details and meaningful offerings to make our guests’ travels as easy and stress-free as possible.”
Key elements of the seven-storey prototype include living walls of moss and greenery, an open lobby with check-in stations and Wi-Fi, a bar area that can transform into work stations, and a 24-hour dining area. Other facilities include a fitness centre equipped with touch-screen machines, an outdoor pool and a function room. Rooms will feature open closets, a mobile table, an enlarged dressing area, fitness equipment and full-length mirrors.
The design is also LEED-certifiable, incorporating low-flow water fixtures, electric car charging stations and greenery in all areas.
Nine prototypical hotels are already under development in the US, with the first expected to open in mid-2017. The construction cost is approximately US$115,000 per key.
“Its operational efficiencies, turn-key plans and design-forward solutions deliver valuable returns on investments to hotel owners at a time when demand for upper-midscale construction is on the rise.” Ms Ashton added.
Wyndham Garden entered Asia for the first time in January 2016 with the launch of a new hotel in Suzhou, eastern China.