The research, which was published by Mintel, revealed that 40% of people aged 15-24 would consider taking a cruise in the future. The current market penetration for this demographic is estimated to be 4% – this compares to 32% of those aged 65-74.
The reason given for wanting to cruise was put down to it being a great way of seeing multiple destinations on the same trip and meeting new people.
“Cruises are great holidays for young people, and also for families travelling together with mixed ages in their groups,” said Scott Anderson general manager of Luxury Cruise Company.
“Many of today’s new, modern ships cater very well for young people, with youth clubs and activities arranged for teens, and supervised groups for those even younger. Gaming fans are also well accommodated, with cutting edge technology available.
“For those young adults, there is plenty to see and do, from modern Cirque du Soleil-style entertainment through to vibrant nightclubs, comedy acts, ice skating and bars.
“Many cruise lines are now also offering more active shore tours as well, such as zip-lining through the rainforest, kayaking, 4×4 desert adventures, helicopter trips and more.
“We would recommend Celebrity Cruises for a good all-round cruise line appealing to younger people, with modern designs and an onboard iLounge, powered by Apple.”