Malaysia’s YTL Hotels has announced the launch of a new luxury hotel brand, Kasara.
The company is calling Kasara a “collection of unique and luxurious hotels, resorts and residences in exotic locations in Asia and beyond”. Initial destinations will include the Japanese ski resort of Niseko and the Southeast Asian islands of Koh Samui and Pulau Tiga, in Thailand and Malaysia respectively.
“It is with great excitement that we now reveal Kasara,” said Luke Hurford, YTL’s vice president of sales & marketing. “The privilege of early morning access to hidden powder stashes guided by a local Niseko Village expert, native fishermen in long-tailed boats serving up a sumptuous seafood feast in Koh Samui, holistic immersion into natural mud baths in Borneo and free-diving into the aquamarine waters of the Coral Triangle – these are some of the authentic experiences which await the Kasara guest.”
YTL said the new brand will offer “luxury, authenticity and timelessness” in a range of destinations, from beaches to rainforests and mountains.
“At Kasara, local influences, culture and traditions are interwoven with these luxuries to create compelling, standout experiences that resonate with the destination, embodying the balance of style and substance which affluent travellers are increasingly searching for,” the company said in its launch statement.
The first property to open under the new brand will be the Kasara Niseko Village Townhouse, which is located within YTL’s Niseko Village complex in Hokkaido. Scheduled to launch on 1 December 2014, it will sit alongside the Hilton Niseko Village and Green Leaf Niseko Village in the ski resort.
And YTL said Kasara will also launch properties in Koh Samui and Pulau Tiga “in the near future”, although details of these properties are not yet available.
YTL currently owns and manages a collection of hotels, resorts and spas in Malaysia, Thailand, Indonesia, China, Japan, France and the UK.