Zun Ya is Jumeirah in Chinese
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Jumeirah, the Dubai-based luxury international hospitality management group, member of Dubai Holding, has unveiled its Chinese brand name – Zun Ya. In August, the Jamaican HanTang Xintiandi will open in Shanghai as the Jumeirah Group’s first hotel in China and flagship property in the Asia Pacific region.
A release said the Chinese name is not only phonetically similar to Jumeirah, but also captures the essence of the brand in its Chinese meaning.
It said “Zun” conveys prestige and great respect and reflects Jumeirah’s vision to offer travellers some of the world’s most esteemed hotels. “Ya” exemplifies culture and refinement and Jumeirah’s position as a luxury hotel group.
“Our Chinese name is an important part of building the Jumeirah brand in China,” said Serge Zaalof, Senior Vice President of Jumeirah Group, Asia Pacific.
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