Monarch launches TV campaign
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British Airline, Monarch has launched its second TV advertising campaign after a successful run in the Midlands and North West earlier in the year.
The ads, which highlight the airline’s new winter season ski routes and city breaks, were created by Iris-Worldwide and are being aired in the South East of England on ITV and Channel 5.
Kevin George, managing director of Monarch Airlines commented: “Following the success of our first TV campaign earlier this year we are delighted to be able to extend it to viewers in the South East. The campaign reflects our proposition offering our customers choice, value and great customer service. As the oldest airline within the UK still trading under its original name we have previously relied on PR, print and radio advertising to market our brand.”
He continued: “As our extensive programme of scheduled destinations continues to evolve, it is imperative that we highlight our growing network in as many places as possible.”