Sabre Corporation has strengthened and expanded its relationship with Virgin Australia to allow the carrier to deliver improved retailing capability while supporting its growth objectives.
Travel data platform OAG has released Megahubs 2023, the market’s definitive ranking of the Top 50 most internationally connected airports in the world.
The Global Top 20 Megahubs…
SITA and the Government of Aruba showcased the successful implementation of verifiable digital credential technology, eliminating the need for passengers to show their physical passport when…
Phocuswright, the leading travel industry research and events authority, has released its full 2023 program for The Phocuswright Conference, which will be held November 13-16 in Ft.…
DidaTravel – a tech-driven global travel distribution company – has outperformed the wider Chinese outbound recovery, with a remarkable +40% growth in hotel sales, year-to-date Vs.…
The Mekong Tourism Coordinating Office has launched the Mekong Tourism internship finder on MekongTourism.org. The initiative is designed to address labour challenges faced by the…
Cover Genius has partnered with Spirit Airlines. By integrating with XCover, Cover Genius’ award-winning global distribution platform, Spirit Airlines passengers who are non-US and…
SITA’s 2023 Passenger IT Insights report, published finds customers looking to technology to optimize every aspect of the post-pandemic travel landscape
Amadeus’ Demand360® subscribers using the BEONx Revenue Management System (RMS) can now gain access to the in-depth, forward-looking market insights provided by Amadeus’ business…
Breezeway has become an official Airbnb Software Partner, the integration leverages multiple data connections to bring automation and operational insights to hosts and property managers.
Rateping is a unique Android and web-based application developed to help hotel and vacation rental owners and operators track their room rates versus their competitor’s room rates, while…
Mews, the cloud-native property management system (PMS), has been chosen by PoB Hotels to power their innovative vision of luxury hospitality driven by personalized guest service.
Conferma Pay and Inlogik have partnered to launch a new solution for business travellers to simplify and automate the reconciliation of hotel expenses using virtual card technology.
Amadeus has renewed its existing distribution agreement with EVA Air, extending the long-term collaborative relationship between the airline and travel technology leader.
In this exclusive interview, Travel Daily Media speaks with Vijayeta James, the Commercial Director of TBO.com for the Asia-Pacific region. With a focus on TBO's vision for growth,…
The UAE’s Artificial intelligence, Digital Economy and Remote Work Applications Office and Mastercard today signed a Memorandum of Understanding to increase Artificial Intelligence (AI)…
Arival, a global leader in the tours and activities industry, launched an innovative new recognition program, The Arival and TourReview Spotlight Awards.
Mabrian Technologies, the company in Travel Intelligence and sentiment analysis, reveals the evolution of travellers’ behaviour and motivations from 2019 until now.
TUI Group, one of the world’s leading tourism businesses, has extended its Tours & Activities distribution through connecting with Juniper Travel Technology, a global travel technology…
DidaTravel – a tech-driven global travel distribution company – reveals that their global hotel bookings for the summer season (June 1 - August 31) have already surpassed 2019 levels by an…
The Most Innovative Partner Award for Booking.com represents STAAH’s innovative approach and implementing the most innovative solutions using Booking.com’s APIs.
Sabre Corporation announced that it is expanding its ESG team, with the appointment of Jessica Matthias as its new Global Director of Sustainability and Tess Longfield as Head of…
Go City® (formerly Leisure Pass Group), the world's largest attraction pass business, re-establishes its presence in India through Global Destinations. Go City believes that there's a…
A recent video by TikTok user Anna (@annathingbutanimals) has been garnering attention for her travel hack, which she says has purportedly saved her thousands of dollars while travelling.…
Sabre Corporation announced the availability of Lodging AI, marking the introduction of its Sabre Travel AI™ capabilities in the lodging sector and enhancing the power of Content Services…
Go City has launched the Hong Kong pass and expanded efforts to more effectively reach APAC-based travellers at key points in their planning journey. As the global leader in…
The Ascott Limited (Ascott), a lodging business unit wholly owned by CapitaLand Investment, has just launched a generative artificial intelligence (AI) powered web chatbot to enhance the…
Traxo, Inc., the world’s only real-time corporate travel data capture provider and Cornerstone Information Systems, a global leader in managing travel and expense operations, have joined…
SITA is upgrading Air France-KLM Group’s existing fleet of 400 self-service kiosks in Paris’ Charles de Gaulle, Amsterdam’s Schiphol airports and other hub airports in Europe, delivering new…
A recent survey showed that almost 85% of travellers are worried about being hacked while travelling. Cybersecurity experts from NordVPN say that the risks of being hacked increase…
Travelport announced that it has renewed its multi-year agreement with United Airlines, the largest airline in the world as measured by available seat miles.
Cloudbeds, the hospitality management platform powering more reservations and happier guests for lodging businesses around the globe, announced its integration with Vrbo.
Following the launch of ‘AI Trips’ last month by Travel Compositor, the platform has already answered more than 15,000 questions thanks to the combination of 12 technologies and the use of…
World Snorkelling Day is celebrated on 30 July annually, and airasia Superapp, as Asean’s preferred one-stop travel superapp has some of the best spots and places for your next snorkelling…
SITA announced a co-innovation agreement with Indicio, the market leader in open-source verifiable data technology and trusted digital ecosystems, to accelerate the development and…
Digitrips, owner of leading French multi-product travel platform MisterFly announced the launch of its ChatGPT-powered virtual assistant service, offering travel tips and destination advice…
With more and more companies transitioning to hybrid or fully remote work models, the modern worker now has the autonomy to clock-in from almost anywhere. Despite the digital nomad trend…
Trip.com has launched an enhanced version of its AI travel assistant, previously known as TripGenie.
The newly released TripGenie excels at deciphering complex user requests, leading…
The Asia Travel Technology Industry Association (ATTIA) and Web in Travel (WiT) announce who is participating on the Judges Panel for the inaugural Travel Changemakers Awards 2023.
Travelier (formerly Bookaway Group), a travel-tech company digitizing land and sea transportation around the world, announced an overall growth of 150% between H1 2022 and H1 2023.
New Airbnb data reveals that Filipino travellers are increasingly going solo, as solo travel by Filipinos on the platform increased over 185% year-on-year in 2022 compared to 2021.…
Sabre Corporation, a software and technology provider that powers the global travel industry, announced a new distribution agreement with Hong Kong’s newest airline Greater Bay Airlines.
Colletts Travel, part of Global Travel Collection UK, is rolling out Traveltek – a new fully-integrated booking tool for its luxury leisure travel advisors.
Biman Bangladesh Airlines Ltd. (BG) has partnered with SITA to adopt a suite of state-of-the-art connectivity solutions that will increase network speeds, optimize the airline's operations,…
Despite years of testing various property management systems, Archipelago International, Southeast Asia’s largest hotel chain, found themselves perpetually dissatisfied, consistently…
SITA secured a landmark deal with Airports Authority of India to support one of the biggest growth markets globally, providing technology to 43 of India’s biggest airports.
Sabre Corporation announced the integration between Nuvola, its task management and guest engagement software, and the renowned messaging platform WhatsApp.
Travel had to come to a standstill for the world to wake up to its importance. In an industry governed by change, be it societal, cultural, or economic - what emerged following the…
In an increasingly competitive travel landscape, the role of the modern tourism professional, from the tour operator to the DMC and even the property owner, has transformed dramatically.
Sabre Corporation a provider of software and technology that powers the global travel industry, announced the acquisition of hospitality e-commerce provider Techsembly.
CleverTap, the all-in-one engagement platform, released its industry benchmark report for travel apps. In the rapidly evolving mobile apps landscape, staying ahead of the competition is…
Global travel management company FCM shares as to how it is leveraging disruptive technologies to reshape the servicing of a multi-national customer base that stretches over 100 countries.
Multi-platform technology company FOD Mobility Group has been appointed by Transport for West Midlands (TfWM) to help design, develop and deliver a new wide-ranging mobility as a service…
RoomRaccoon, a hotel management solution for independent hotels, has announced its strategic partnership with The Hotels Network (THN), a full-stack direct growth platform for hotels, to…
Israeli start-up Joyned and NexusTours, a destination management company serving the Caribbean, Central America, and North America, jointly announced their strategic partnership.
With the summer holiday season in full swing, Hotelbeds is helping its clients manage the growing demand for travel by introducing new products and tools. The travel tech company is…
Travel risk intelligence company, Riskline, has announced the launch of Travel Search Widget, an easy-to-embed tool that is designed to assist travel providers in giving their customers…
Booking.com, one of the world’s leading digital travel platforms, has announced its new AI Trip Planner, which will launch in beta to a selection of US travellers in the company’s app on…
Sabre Corporation announces a significant milestone in its focus on sustainability by integrating carbon emissions data into its point-of-sale tools for corporations and travel agencies.
Sabre has kicked off its Sabre Space roadshow to help its agency partners to grow and optimize their businesses in today’s complex travel ecosystem.
As travel returns with a…
SITA has unveiled its most advanced intelligence and targeting offering yet, providing the backbone for dynamic and integrated border management, helping governments identify and manage…
Shiji, the global hospitality innovator, announced the launch of Shiji Digital PayBy. A transformative integrated payment solution, uniquely tailored for hotel operators and managers,…
Almosafer, Saudi Arabia’s travel company (part of Seera Group), and Klook, Asia’s leading travel and experiences platform, have together launched the first ever holistic tours and activities…
Zealous, the UAE's first tech networking app, is thrilled to announce its strategic partnership with Creative Zone, a leading provider of business setup services
PayDocker part of Bakuun Holdings, a pioneering technology company, is thrilled to announce its final unveiling of PayDocker on June 15th, ushering in a new era of transformative…
This vacation season, criminals use skimmers to steal your payment card details
Recently NordVPN released its research about six million stolen credit cards found on the dark web.…
Hostaway, the vacation rental PMS, can today reveal it has integrated with Google, enabling customers to list their short-term rentals across Google Travel, Google Search and Maps.
Speaking from the Arival Activate event from 12 to 14 June in Bangkok, Klook’s Wilfred Fan, highlighted significant growth in the travel experiences sector in APAC – especially cross-border…
HotelRunner, the leading travel and hospitality technologies platform, has launched HotelRunner Review Center, an innovative solution that will fundamentally change the way properties manage…
Hotel technology providers Oaky and IDeaS partner up, to streamline the process of establishing room upgrade prices, while simultaneously improving the guest experience, and hotel revenue…
The perception of B2B payments is evolving steadily as many begin to see more than just cost-saving opportunities through embracing new fintech services, comment four experts during a…
Sabre Corporation announced the completion of a new multi-year distribution agreement that provides Sabre-connected agencies with long-term access to Air Canada’s full content via NDC…
SITA, the leading IT provider to the air transport industry, and UrbanV, the Italian vertiport operator, have signed a Memorandum of Understanding to develop a digital-first passenger…
New research has revealed the holiday hotspots of 2023 – according to artificial intelligence. And France and Italy are the overall top suggestions from ChatGPT and Bard respectively.
Summer typically brings to mind the sun, sand, and sea, but this year, Millennial and Gen Z travelers across Asia-Pacific (APAC) are embracing their inner culture vultures and…
CWT has started offering its global customers access to Air France-KLM’s NDC content through Amadeus’ Cytric corporate travel and expense booking tool.
Shiji, the global hospitality technology innovator, has announced the appointment of Ryan King as Senior Vice President for the Shiji Americas. This reinforces Shiji’s commitment to…
LOVU, a new travel platform specializing in romantic travel, has announced the official BETA launch of the first-ever romance travel booking app, now available for download on iOS and…
In sustaining its continued commitment to support the country’s tour guiding sector, the Department of Tourism (DOT) is introducing digital innovations through its partnership with Grab so…
Air Senegal has selected Aviator from Maxamation to help maximise flight revenues. The latest webbased Aviator system has recently been activated along with extensive training for the…
ZainTech, the one-stop digital solutions powerhouse of Zain Group, has signed a memorandum of understanding (MoU) with Mastercard to create unique data-driven and innovative solutions.
Deciding on the interior design for your Airbnb can be tough - especially if you don’t have panoramic views or an unbeatable location that will bring in the bookings.
MMITA (Meet Me In The Astral), a cutting-edge technology company, launches its mobile app as a new Augmented Reality (AR) platform that allows users to experience and share AR content…
One way to foster good password habits both safely and easily is by using a password manager. With that in mind, cybersecurity experts VPNOverview.com have revealed exactly how password…
Digital travel platform Agoda has partnered with the Bangkok Metropolitan Administration (BMA) and the Saturday School Foundation to organize Agoda Tech Day Camp, a series of tech workshops…
Australasia’s leading apartment hotel brand signs agreement for Amadeus’ Agency360 +® to gain access to the industry’s most robust business travel insights
Red Hat, Inc., the world's provider of open source solutions, today announced the general availability of Event-Driven Ansible, a scalable and resilient solution that expands how…
oneworld Alliance and artificial intelligence (AI) company Elemental Cognition have completed initial trials of their state-of-the-art booking tool that helps customers navigate the complex…
Tech start-up, Byway, dedicated to combating travel's impact on the climate by simplifying flight-free travel, raises concerns over the Department For Travel’s proposal to remove train Wi-Fi…
Yellow Balloon Tour will accelerate its growth using Sabre’s intuitive Sabre Red 360 interface and Sabre APIs to create compelling trips for its travellers as well as using Sabre’s…
Unlock Protocol is powering the NFT-based memberships used by Globe Thrivers, the members-only travel community saving travellers significant time and stress when planning trips.
Earlier this month, Sabre Corporation sponsored the travel tech stage at the Arabian Travel Market Middle East (ATM) 2023 in Dubai, providing a platform to facilitate industry discussions…
The short term rental industry continues to embrace technology and fuel its evolution, while a reluctant minority of property managers have resigned themselves to an analog future, Breezeway…
Sabre Corporation announced a new multi-year agreement with SKY Airline, a low-cost Chilean airline with flights to over 40 destinations in 8 countries across the Americas.
airasia Superapp today officiated a Partnership Agreement with Swiss-Belhotel International, one of the fastest-growing hotel management groups in the world.
Very strong momentum has continued into the current year with trading in H1 up 64% on pre-pandemic levels as the business accelerates towards delivering £1bn+ of platform sales in FY23
Travelport, a global technology company that powers travel bookings for hundreds of thousands of travel suppliers worldwide, and Jamie McDonald, a British adventurer better known as…
Tourism is one of the world’s largest sectors, which includes the hotel industry, transport and several other industries. The tourism sector worldwide generated nearly two trillion US…
Arival has released six key trends that are shaping the future of travel experiences in APAC. The findings, from its recent The Outlook for Experiences 2019-2025 research, are released…
Tourism leaders attending the MarketHub Americas by Hotelbeds have reported that Artificial Intelligence and technology will be their top strategic priority for 2023.
Travel across the Asia Pacific region (APAC) is well on its way to recovery, with growing travel demand across all markets as the industry approaches the second half of the year.
Following a strong quarter for Expedia Group’s B2B segment where it delivered 55% in revenue growth compared to 2022, the company announced new partnerships and tech features aimed at…
Uber has announced a new UK feature which allows users to book flights directly in the Uber app. The new product will be available to all UK users this summer.
Uber’s new flight booking…
Datalex, a market leader in digital retail technology focused on the airline market, announces the renewal of its partnership with Swiss airline, Edelweiss.
STAAH, the New Zealand-based global hospitality solutions provider, has enabled juSTa Hotels & Resorts, a contemporary boutique hotel chain to increase its direct bookings revenue by 15%…
Hotelbeds and the NYU School of Professional Studies (NYU SPS) Jonathan M. Tisch Center of Hospitality have launched a collaboration to explore and inspire the next generation of tech…
Hotel management tech company, RoomRaccoon, has announced its partnership with Hotels for Trees, a non-profit organisation that contributes to reforestation projects across the globe.
eSIM Go announced its role in the successful launch of Sydney Airport’s tripsim service – a new eSIM-enabled product offering that gives passengers access to affordable data on their travels…
Astra Tech, the leading consumer technology holding group in the MENA region, held its much-anticipated Botim 3.0 Ultra App launch event on May 2nd at the prestigious Museum of the Future in…
Omnichat, a one-stop omnichannel messaging integration platform that offers conversational commerce solutions, recently hosted an offline event, "Future Commerce Summit cum New Product…
TikTok is home to a wealth of travel advice, tips, and tricks that can make your travel experience more enjoyable and also save you money. But with 3 billion views for #TravelHacks, it can…
Generative artificial intelligence (AI) and environmental, social and governance (ESG) activities are attracting the highest levels of investment in travel technology at present, according…
Astra Tech (Astra) signed a partnership with Etihad Airways that will enable customers to book flights through BOTIM, the MENA region’s leading VoIP (Voice over Internet Protocol) solution,…
Alipay, the leading digital platform for payment and other digital services, today reported that the total transaction value made by Chinese tourists in Singapore via its app has almost…
Big data is having a transformative effect on hospitality across the Middle East and beyond. However, leading hoteliers speaking on the opening day of Arabian Travel Market (ATM) 2023,…
Travelport has released the below trend data highlighting the resurgence of outbound travel from mainland China. Demand has continued to rise leading up to Chinese Labor Day (May 1),…
Sabre Corporation and Air India announced a new multi-year deal that enables travel agents and corporations around the world to access Air India fares and seats through Sabre’s extensive…
As consumers become increasingly aware of their environmental impact, data and insights company Agility, Research & Strategy has shed light on the fact that this growing consciousness…
Singapore-based global technology company CrimsonLogic, a leader in digital trade facilitation solutions and part of the PSA Group, announced that it has entered into a strategic…
Zoho Corporation, a global technology company, unveiled its new collaboration experience, Trident, as well as strengthened collaboration technologies to offer businesses easier ways to…
Kyte announced a new partnership with Air Canada to enable a direct connection to Air Canada’s next-generation distribution platform, offering easy access to the airline’s comprehensive and…
Spanish low-cost airline Vueling has announced the addition of Norse Atlantic Airways to its Vueling Global platform, powered by technology provider Dohop.
AutoGPT has emerged as the top trend on Twitter since the second week of April 2023, reveals the Social Media Analytics Platform of GlobalData, a leading data and analytics company.
Accelya, a leading global provider of software and technology solutions to the travel industry, today announced that US low-cost carrier Frontier Airlines now benefits from Accelya’s…
Jakarta-headquartered DSL Travel will continue to be part of Sabre’s extensive Global Distribution System (GDS), as well as supporting wider growth in the Indonesian travel market through…
Accredify, APAC’s leading verifiable technology solutions provider, announced that it has raised USD$7 million during its Series A funding round, co-led by top venture capital firms iGlobe…
From April 12 to 15, InnoEX was held at the Hong Kong Convention and Exhibition Centre. This year's show focused on smart city, digital business, artificial intelligence and other key…
HotelPlanner has announced the integration of ChatGPT, a large language model developed by OpenAI, into its new loyalty programme, Hotel Buyers Club. This integration enables Hotel Buyers…
HotelPlanner, a hotel booking platform for all travellers, has announced the integration of ChatGPT, a large language model developed by OpenAI, into its new loyalty programme, Hotel Buyers…
Air France and KLM (AFKL) and Verteil, a leading NDC technology provider for 40+ global airlines since 2016 announced that AFKL's offers are now live on Verteil Direct Connect.
Grab, Southeast Asia’s superapp, announced new in-app travel innovations and partnerships to give travellers a safe, seamless and hyperlocal experience as Southeast Asia embraces a travel…
Travel sellers around the world can now book flights with Bhutan Airlines on the Amadeus Travel Platform. Operating out of Bhutan’s only international airport in Paro, the airline offers…
Grab has announced new in-app travel innovations and partnerships to give travellers a safe, seamless and hyperlocal experience as Southeast Asia embraces a travel comeback. …
Amid global cross-border tourism recovery, the average spending of Chinese tourists using Alipay overseas doubled in the first quarter of 2023 compared with pre-pandemic levels in the…
Amadeus has announced the opening of their new engineering site in Pune, Maharashtra. This facility will help expand Amadeus Labs’ engineering and R&D activities in India.
New data from Datalex, a market leader in digital airline retail products and software solutions, signals a much-anticipated recovery in Chinese aviation activity and increased demand for…
In honor of Earth Day, Amadeus' latest ‘Traveler Tribes 2033’ study reveals how the travel landscape is advancing with four distinct Traveler Tribes that are expected to evolve in 10 years’…
As New Distribution Capability (NDC) technology continues to create new retailing opportunities for airlines around the world, Air Canada and Amadeus have expanded their long-standing…
Shiji, the global hospitality technology innovator, announced the agreement for the connectivity between D-EDGE's global hotel distribution solutions to their Shiji Enterprise Platform, the…
Sabre Corporation, a software and technology company that powers the global travel industry, and Al Manal Travel, Tours and Cargo, the travel company in Salalah, the Sultanate of Oman, have…
Kazakhstan’s Nursultan Nazarbayev International Airport has turned to SITA to deliver new digital solutions to reduce operational costs while supporting improved aircraft turnaround…
AI, robots and connected apps will improve the efficiency of the travel industry whilst also improving the customer experience, innovation leaders told attendees at the MarketHub Europe by…
Over 100 Startup candidates for the “Italy Travel Tech Accelerator” call, roadshows in 5 major Italian cities and a strong enthusiasm for the measure proposed by the Ministry of Tourism in…
Sabre Corporation a leading software and technology provider to the global travel industry, and American Airlines, today announced the availability of American’s NDC offers through Sabre’s…
Travelport, a global technology company that powers travel bookings for hundreds of thousands of travel suppliers worldwide, announced the launch of Smartpoint Cloud on Travelport+.
Digitalisation has become an increasingly important aspect of the hospitality industry in recent years. With the rise of technology and the increasing use of mobile devices, the way…
SITA, working with Indicio and the Aruba Tourism Authority, announced the implementation of seamless travel to Aruba through the use of verifiable digital credential technology.
Phocuswright, the travel industry research authority, released the growing Speaker roster for Phocuswright Europe 2023, taking place at the Barceló Sants Hotel in Barcelona, Spain this 12-14…
Sabre Corporation and GOL Linhas Aéreas have announced the carrier’s successful implementation of Sabre Ancillary IQ™, an AI-based solution designed to help create personalized offers for…
Budapest Ferenc Liszt International Airport is set to enhance the passenger experience and optimise its operations by implementing Veovo's Passenger Predictability solution.
Hotelbeds has partnered with Juniper Travel Technology to extend its full portfolio of products to customers of the fellow Mallorca-based technology solution.
Volocopter, the pioneer of urban air mobility (UAM), and SITA, the world’s leading IT provider to the air transport industry, have entered a partnership, with SITA selected as Volocopter’s…
Lion Travel Group, Taiwan’s largest travel agency, is working with technology provider Amadeus to support its expansion plan in growing its footprint in Taiwan and across Asia Pacific.
With more than 166 million international trips booked by Chinese travellers in 2019, contributing over USD 245 billion to global tourism in the process, it is no wonder that the world has…
Travelport, a global technology company that powers travel bookings for hundreds of thousands of travel suppliers worldwide, announced the acquisition of Deem, a leading corporate travel…
The New Distribution Capability (NDC) conversation is shifting from NDC in theory, to NDC in practice. Learn 5 ways Sabre makes it easier to book NDC content, now including Finnair.…
Arival 360 Conference in Berlin, the rise of newer social media platforms like TikTok has been a major focus area. Simon Lucey, founder of Hype Collective, and Ravi Roth, a leading…
With Spring arriving, travel season has begun and this year experts predict travel will continue to boom globally, rising by a further 30%. Uber is taking the stress and guesswork out of…
This International Women’s Day travel meta search provider WayAway is highlighting the need for better travel planning tools that allow women to feel comfortable when travelling alone.…
Shiji, the global hospitality technology innovator, has announced that Ruby Hotels has successfully implemented Shiji Enterprise Platform (PMS) across all properties.
transcosmos inc. hereby announces that the company has rolled out a web accessibility diagnostics & renovation service that ranges from performing a current status survey, defining the…
Following on from a record-breaking January - Travel Counsellors, the UK’s largest and fast-growing technology platform for travel entrepreneurs – has announced it has smashed records for…
With over 500% growth in just six months, wndr is a travel start-up that is making waves in the industry. The company is on a mission to democratize the power of mega-booking brands among…
by: editor |
Sabre Corporation, a software and technology company in the global travel industry, announced today that Sean Menke, currently Chair of the company’s Board and its Chief…
If you compare the change from 2020 to 2021 with the previous 3 years, where AI investment remained almost consistent, the 2020 pandemic accelerated this growth.
Although there was a…
Never before have hoteliers relied on this scale of technology to power their basic decision-making and improve the guest experience. There is no denying that hotel technology has become…
If in technology and innovation circles 2021 was the year for crypto and 2022 was the year of the metaverse, then 2023 will be remembered as the year of ChatGPT for certain. But is this an…
International travel is often an exciting opportunity for cultural exploration or a necessity for conducting business. Either way, it is quite easy to focus on the entertaining or…