Maldives luxury hotel group Coco Collection has revamped its corporate identity.
The resorts have adopted a new logo and will expand the look to its brochures and website. It has also created a new boutique five-star brand named Coco Resorts: Retreats which will include the newly-rebranded Coco Bodu Hithi resort.
Its existing brands including Coco Palm will continue, with its exclusive private island Coco Prive Kuda Hithi Island opening this month.
“This is a very exciting time for Coco Collection and the refreshed brand identity supports our vision and growth strategy for the portfolio,” said Patrick Heuzé, CEO of Coco Collection. “The launch of Coco Privé and the creation of Coco Resorts : Retreats enables us to develop our luxury five-star offering whilst remaining competitive in our market.”