Tourism authorities at The Beaches of Fort Myers & Sanibel have become the first to use Google Glass technology for a tourism marketing campaign.
The Floridian beach area saw 1.3 million people create 17.9 million social media impressions in four days earlier this week when five bloggers, writers and authors visited the area under the #FindYourIsland hashtag with the new glass technology.
Google Glass is a pair of glasses that show users various information through the lenses. The glasses can also allow the wearer to take photos and video and share them on social media platforms by voice command.
The five ambassadors showed the region’s natural beauty, history, outdoors, art and culture and culinary offering through a series of challenges. Potential tourists participating had the chance to win a holiday to the area or a pair of Google Glasses when they become available in 2014.
“We pride ourselves in always being on the forefront of new offerings to enhance the future, and current, visitor experience,” said Tamara Pigott, Lee County Visitor and Convention Bureau executive director. “We know technology is the key to the future and we are thrilled to be the first to arrange this innovative promotion using Google Glass. The beauty of our destination begs the use of a medium like this.”
Tweets included the #throughglass hashtag so people could see all the images, videos and blogs.