Enjoy Car Hire has unveiled a new brand and website to reflect its international business.
The car hire broker has ‘entered a new era’ with the modernised orange design, which it hopes will emulate the success of other orange brands such as easyJet, Kayak and Sixt.
The palm tree featured in the company’s old logo has also been removed as the company has expanded from its initial beach-focused booking market to offering rental across Europe.
Steve Dennis from Enjoy Car Hire said: “When we started the website five years ago we were focusing our bookings in the hot spots such as Portugal, Spain and Italy and we thought the Palm tree logo really showed that holiday and relaxation feel we were after.
“However now we are renting cars all over Europe and a large number in Austria, Switzerland and other winter destinations and the logo was not universal enough. Orange is synonymous with the holiday market and we hope to be another orange brand that people know and recognise.”
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