Thomas Cook to trial in-store virtual reality
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Thomas Cook has announced it will trial virtual reality in its Bluewater store as part of its ‘Hi-Tech, Hi-Touch’ plans.
Customers will be able to see a 360-degree view of one of the company’s SENTIDO resorts using the technology, and will also be able to look onboard a Thomas Cook Airlines aircraft.
They will be able to see the views through a headset that combines with an app to translate head and motion movements. Audio and a scent will also be used during the process.
“The technology advancements in virtual reality over the last 18 months have made it a real contender for playing a key role in changing the way we can showcase experience-based products to our customers, especially in the high street environment,” said John Straw, chairman of Thomas Cook’s Digital Advisory Board. “We have a roadmap to move forwards into more testing which looks at how we integrate innovative content into a virtual experience for our customers across Europe.”
The company is looking to use the technology in a tie-up with Brand USA to promote New York breaks and the ‘Great Outdoors’.
Joanna Wild, managing director of the Thomas Cook and The Co-operative retail network added: “This trial is an industry first which, using developing technologies, demonstrates our ambition to leverage digital advancements to further improve the customer experience – in this instance to enhance what our customers experience in retail today and in the years to come.”
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