Tourism Australia pens marketing deal with Cathay Pacific
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Tourism Australia has signed a new marketing partnership with Cathay Pacific.
The deal, which was announced at the Corroboree Greater China event in Queensland, will see the two parties jointly invest AU$2 million (US$1.6m) this year, promoting Australia in several key overseas markets.
“Cathay Pacific is one of the world’s most respected airlines and an aviation partner we’re very keen to work with, especially given the strength of their footprint within North Asia. The deal provides a strong platform to further grow inbound tourism from some of Australia’s most important inbound visitor markets,” said Tourism Australia’s managing director, John O’Sullivan.
The agreement covers joint marketing activities in China, Hong Kong, Japan, South Korea and the UK, and will see Cathay screen Australian destination content on its in-flight entertainment system.
Corroboree Greater China is taking place on Hamilton Island this week. The event will host to 400 delegates, with 200 Chinese travel agents meeting with Australian tourism operators.
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