TCA Abu Dhabi heads to China
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Abu Dhabi’s tourism industry is heading to China this week for a five-city roadshow to help capitalise on the rapid growth of inbound tourism from the People’s Republic into the emirate.
An eight-strong delegation, led by Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) and comprising hotels, travel agents, attractions and the country’s national airline Etihad Airways, will visit Beijing, Shanghai, Chengdu, Guangzhou and Hong Kong over five days from May 18.
China has now become the largest overseas market for Abu Dhabi for the first time, as the first quarter of this year saw 64,098 Chinese guest arrivals into Abu Dhabi – an increase of 99% during the corresponding period the previous year – and an 82% increase in guest nights at the emirate’s hotels and hotel apartments, to 91,449.
“It is important for us to continue to build momentum in the China market and increase awareness about our portfolio of products across the emirate. China has now become our largest overseas source market for the very first time, overtaking the UK, India and Germany,” said Mubarak Al Nuaimi, director promotions & overseas offices, TCA Abu Dhabi.
“However, despite this emphatic growth we need to encourage our Chinese visitors to experience more of our constantly expanding range of tourism offerings and spend longer in the emirate.”
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