Abu Dhabi hotels almost full to the brim during F1
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Occupancy rates in Abu Dhabi are set to rocket this weekend as 60,000 race fans head to the city for the Formula 1 Etihad Airways Abu Dhabi Grand Prix.
Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) is forecasting an occupancy rate of 92% in leading hotels during the event, which runs from November 25 to 27, while a number of four- and five-star properties set to be fully booked over the three days of racing.
“Since 2009 when Abu Dhabi hosted its first Grand Prix, the annual event has become one of the most important highlights in our year-round calendar attracting tens of thousands of fans to our emirate and millions more to watch all around the world,” said HE Saif Saeed Ghobash, Director General, TCA Abu Dhabi.
“It is an ideal opportunity for us to show the ability to host global events while also showcasing our diverse and impressive range of attractions, infrastructure and accommodation. We are also able to give our visitors a taste of our traditions, culture and heritage which make Abu Dhabi such a distinctive and desirable destination to visit.”
Guest arrivals to emirate increased by 8% in the first 10 months of this year compared to 2015, with visitor numbers reaching 3,641,234, TCA Abu Dhabi said.
Guest nights in hotels and hotel apartments also increased by 2% over the same period to 9,850,881.
Further gains in visitor numbers are expected following the launch this month of a new global destination campaign aimed at encouraging travellers to experience Abu Dhabi’s ‘extraordinary stories’.
The campaign, comprising television commercials dedicated to the GCC and international markets, is being broadcast across TV networks, digital channels and in-flight entertainment systems.
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