UAE theme parks to welcome more than 19 million visitors by 2020
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The UAE’s existing and new generation theme parks will attract more than 19 million admissions a year by 2020 if current trends continue, according to data released by Colliers International ahead of Arabian Travel Market 2017.
The prediction is made using existing admissions and arrivals data for Yas Island’s Ferrari World and Waterworld and Dubai’s Aquaventure and Wild Wadi as well as a sample of new and upcoming parks. All four parks have experienced a strong correlation between the rising number of visitors to the UAE and its admissions, with their combined admissions predicted to reach 19 million visitors annually.
Similar patterns are expected to be seen for IMG Worlds of Adventure and Dubai Parks and Resorts, which opened this year in Dubai. Both parks have ambitions to draw in millions of visitors in their first year of operations, with IMG expecting to attract 4.5 million people and Dubai Parks and Resorts predicting 6.7 million ticketed visitors.
Simon Press, Senior Exhibition Director, Arabian Travel Market, said: “Dubai has a unique chance to replicate the success we have seen in other markets such as Orlando, Singapore and Tokyo, attracting new arrivals while also capturing a share of both the stop over and direct tourism markets. Theme parks are a new addition to the tourism landscape here in the GCC and it’s important that destinations are positioned to take full advantage of the benefits they can bring.”
The predictions were published in a report titled Theme Park Tourism, by Colliers International, and released to coincide with the openings of Dubai’s IMG Worlds of Adventure and Dubai Parks and Resorts (DPR).
IMG and DPR will be exhibiting at Arabian Travel Market (ATM) taking place 24-27 April 2017, with IMG taking a stand 74% larger than in 2016. Yas Island and Ferrari World will also be exhibiting at ATM.
The growing importance and impact of theme parks to the regional tourism landscape will be explored as part of the programme on the ATM Global Stage.
Typically, a theme park can expect to attract a visitor mix that is approximately 70% domestic, up to 20% regional and around 10% international, with MICE groups also forming a large share of admissions especially in cities with a strong business culture, such as Singapore and Tokyo.
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