Tourism Malaysia and AirAsia sign MoA to promote tourism

Tourism Malaysia and AirAsia sign MoA to promote tourism

Agreement to include joint efforts in advertising plus familiarisation trips for trade, media and agencies

Agreement to include joint efforts in advertising plus familiarisation trips for trade, media and agencies

Tourism Malaysia (TM) and AirAsia have signed a Memorandum of Agreement (MOA) today which will see both parties collaborate to promote tourism in Malaysia.

tourism malaysia and airasia

The signing ceremony was held between Dato’ Sri Abdul Khani Daud, deputy director general (promotion), Tourism Malaysia and Spencer Lee, head of commercial for AirAsia Berhad, and witnessed by Dato’ Seri Mohamed Nazri bin Abdul Aziz, minister of tourism & culture Malaysia.

Dato’ Seri Nazri was in Shanghai to lead Malaysia’s participation at the inaugural ITB China event at the Shanghai World Expo Exhibition and Convention Centre.

The two-year agreement between Tourism Malaysia and AirAsia will include efforts in terms of brand advertising, promotional activities and campaigns; familiarisation trips for consumer, trade, media and travel agencies to Malaysia; synergy in planning between tourism development and air transportation to provide better connectivity; market intelligence sharing and assistance for the development of the tourism sector; and joint roadshows to market Malaysia to trade partners.

Dato’ Sri Abdul Khani Daud said: “Connectivity is the heart of tourism, and this partnership between Tourism Malaysia and AirAsia will combine our marketing efforts, resulting in a stronger awareness and branding for Malaysia as a tourist destination. We look forward to stronger customer demand and confidence in Malaysia as an ideal holiday destination.”

Lee added, “We are pleased to embark on this partnership in the interest of tourism in Malaysia, and very honoured to be the airline partner for Tourism Malaysia. We look forward to work closely with TM to provide travellers with better connectivity into and within Malaysia while allowing them to travel from one destination to another seamlessly.

“Through this partnership, we aim to generate wide awareness and publicity on Malaysia as a preferred leisure and business destination; and boost the country’s tourist arrivals and receipts. This effort is in line with the national objectives, as seen through the newly implemented e-visa entry for China and India, making tourist entry into Malaysia easier and convenient.”

Simon Willmore
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Simon Willmore
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