Marriott brings another new brand to China

Marriott brings another new brand to China

Business-focused Fairfield targeted at second and third tier cities

Business-focused Fairfield targeted at second and third tier cities

Marriott International has continued to introduce more of its brands to China, with the debut of its business-focused Fairfield brand in the country.

The launch of Fairfield by Marriott Nanning Nanhu Park follows an “exclusive development agreement” signed between Marriott and Dossen International Group in September 2016, which is targeting “aggressive growth” across China in the next five years. Marriott said the Fairfield brand’s roll-out would focus on second and third tier cities.

A room at Fairfield by Marriott Nanning Nanhu Park
A room at Fairfield by Marriott Nanning Nanhu Park

Positioned as a “select service” brand, Fairfield is a midscale product that aims to provide a series of convenient 24-hour facilities such as fitness centres and “grab and go” F&B outlets.

“The launch of the Fairfield by Marriott brand… gives travellers even more choice when travelling in China,” said Mike Fulkerson, Marriott’s vice president of brand & marketing for Asia Pacific. “This partnership gives us the ability to extend into the fast growing second and third tier cities throughout China, further building Marriott International’s portfolio.”

While Fairfield is not a major name in Asia, it is huge in North America. Currently the brand has nearly 850 hotels in the US, Canada and Mexico, and it is also growing fast in India following its debut in the country in 2013.

Located in the Qingxiu district of Nanning, the provincial capital of southwest China’s Guangxi region and a city of more than six million people, Fairfield by Marriott Nanning Nanhu Park offers 209 rooms, a restaurant and Fairfield’s other brand standard amenities.

Mark Elliott
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Mark Elliott
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