Traveltek Group Ltd has appointed respected Chris Brown to spearhead its User Experience (UX) transformation strategy. The former Sunshine.co.uk and holidaywatchdog.com boss comes on board as group product manager.
The new role was created for Brown, a travel tech specialist with OTA and web-based travel review experience, to improve in particular the iSell and iTour products, plus improving user-friendliness, streamlining supplier integration and managing user-generated content.
“I am a passionate techie with a great understanding of Traveltek’s products and their intricacies and I’ve come on board to ensure travel agents get the very best out of them,” said Brown.
“There is so much scope to refine the User Experience and to introduce new concepts such as user-generated content that can be leveraged as a unique selling tool – a concept that is yet to be rolled out to the trade on mass by any technology provider.
“I am therefore really excited to join Traveltek as it looks to pioneer a UX strategy that will set the company apart on a global scale.”