Banyan Tree Hotels & Resorts will turn the spotlight on its growing portfolio of properties in the Middle East at Arabian Travel Market 2011.The Middle East is a key market for Banyan Tree. New resorts are in the pipeline for Oman, Jordan and Egypt over the next five years in addition to its flagship Middle East resort, Banyan Tree Al Wadi. According to Luca Deplano, VP Marketing, Banyan Tree and Resorts, the company recently appointed new senior executives to support its growth in the region. “Zee Basilla, our regional director of Marketing, will play an important and pivotal role us at ATM,” he said. “Shamel Droubi has also recently been appointed as director Sales and Marketing at Banyan Tree Al Wadi. Both executives have extensive knowledge and experience working in the Middle East tourism and hospitality sectors.”In addition to its growth across the region, the company will aim to highlight opportunities to the outbound tourism sector at ATM 2011.”We currently operate resorts in key tourism hot spots for the Middle East, including the Seychelles, Maldives and also Thailand,” said Deplano. “A new Angsana resort will also soon open in Mauritius.”
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