Cottage holiday company cottages4you has opened its first village-based shop.

The shop, in Grassington’s main square, will allow customers to book a holiday while also provide support for cottage owners nearby. The tour operator is one of the latest to open its own store in recent months including Kuoni and Abercrombie & Kent.

“Our research also told us that owners value a local presence and whilst our 47 UK-based regional managers will still be first port of call for them, the high street location will provide a place where both our owners and customers will be able to pop in and speak to someone who can help,” said Nick Rudge, managing director of cottages4you.

“We place a great deal of importance on supporting rural communities , ensuring we promote local businesses to our holidaymakers through our Go Local campaign, so it’s a natural next step for us to have a physical presence in the heart of the communities we work in,” he added. 

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