Best use of Affinity Marketing and Sponsorship -VisitBritain
Best use of viral communication – Rough Guides/KOKO digital
Best brochure – Page & Moy
Best website – Black Tomato
Best PR tactical campaign (overseas) – T4 Service Launchwith SRF Integrated Comms for Heathrow Express
Best PR Tactical Campaign (domestic)- Seventy Seven PR forJersey Tourism
Best PR strategic campaign (overseas) – KBC for Travel CityDirect
Best PR Strategic Campaign (domestic) – Flagship Consultingfor Pitchup.com
Best use of direct marketing (email) – TUI UK
Best use of direct marketing (mail) – Virgin Holidays
Best use of direct marketing (multi-media) – TUI
Best use of pay per click – Avis Europe
Best use of SEO – To-Tuscany
Best use of social media – Holiday Autos
Best travel brand of the decade – Virgin Atlantic
Best press consumer ad/campaign – bmi for ‘BA strike’
Best poster ad/campaign – Southeastern
Bes trade media ad/campaign – Royal Caribbean International
Best business ad/campaign – bmi
Best online ad/campaign – Tourism Ireland
Best radio ad/campaign – Thomson Holidays
Best budget TV ad/campaign – Virgin Holidays
Best TV ad/campaign – Visit Wales
Ad campaign of the year – up to
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