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VisitEngland promotes accessible tourism

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VisitEngland has launched a new campaign to promote accessible tourism around the country.

The new marketing campaign will kick off next year with Leicester Shire Promotions, Visit Brighton, NewcastleGateshead Initiative, Bath Tourism Plus and Chester & Cheshire to showcase businesses that have high levels of service for those with access needs.

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Promotion will start in late summer 2013 and is funded from GBP100,000 of the Regional Growth Fund and money from partners.

“The RGF money is a huge boost for accessible tourism in England; these new itineraries will showcase the best this country has to offer to all visitors, regardless of disability,” said James Berresford, chief executive of visitEngland. “We know that accessible tourism in England is worth almost £2billion, and we want to harness this growing, high-value market to become internationally recognised as a leading destination for people with access needs.”

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