Tasmania plans second trade mission to Asia
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Tourism Tasmania will be travelling with 16 Tasmanian tourism businesses to China and South East Asia this September.
The mission will involve seminars and business meetings to establish new relationships and strengthen existing ties with tourism partners in Asia.
Tourism Tasmania’s chief executive officer John Fitzgerald said that in recent years, the number of visitors to Australia from Asia had grown substantially, and the potential for Tasmania to benefit further from this growing international travel market was enormous.
In 2013, Tasmania saw visitor numbers from China and Hong Kong increase by around 24% and 27% respectively, while a rising number of Tasmanians are travelling to Singapore and Malaysia.
“Asia is a very important part of Tourism Tasmania’s new international marketing strategy, and markets like Hong Kong, China, Singapore and Malaysia are important markets for Tasmania’s future tourism growth,” said Mr. Fitzgerald.
The programme, which has grown from six participants to 16 in its second year, involves three distinct missions.
Seminars and meetings are scheduled in Singapore and Kuala Lumpur from 10 – 12 September for Tasmanian tourism operators who are conducting business and already have well-established relationships in the South East Asian markets.
A Greater China Trade Mission will take place between 14 and 20 September, consisting of consumer event, meetings and seminars for tourism product planners, operation managers and buyers, as well as top airline, trade media, tourism management and Tourism Australia executives in Hong Kong, Guangzhou and Shanghai.
Tourism Australia’s South East Asia New Product Mission will travel to Singapore and Kuala Lumpur 23 – 25 September to showcase new Australian tourism products and experiences to travel distribution partners.
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