GTA renews Accor deal
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Accommodation wholesaler GTA has renewed its distribution contract with leading hotel operator Accor.
The deal means that GTA can sell brands like Sofitel, Pullman, MGallery, Novotel, Suite Novotel, Mercure, Ibis, Ibis Styles, Ibis budget and hotelF1.
Martin Jones, GTA’s senior vice president for global sourcing & product development said: “Thanks to the continued strength of our longstanding relationship with Accor, customers can book an even greater choice of accommodation for their clients. 85% of Accor’s hotels are in the Europe and the Asia-Pacific regions that are key to GTA’s longevity and success. The deal further extends the variety of rate options for accommodation which we sell in over 190 countries.”
GTA currently has a portfolio of around 60,000 hotels, attracting over 21,000 bookings every day.
“I am delighted to renew our strong partnership with GTA. This agreement is totally in line with our strategy to develop connectivity solutions with major partners and will help us reinforce and optimise outbound flows from key emerging feeder markets into our European hotels, as well as in Accor’s other high-growth countries, such as the Asia Pacific region,” sais Carlo Olejniczak, senior vice president for global sales, Accor.