Starwood to add 150 new spas
At the International Spa Association annual conference and expo, Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) announced it plans to expand its portfolio of hotel spas by more than 50 percent in the coming year. More than 150 new spas are planned or are in development at Starwood, which currently features more than 300 hotel spas across its hospitality brands, including W, St. Regis, Le Meridien, Westin, and Sheraton.
As the largest operator of upper-upscale and luxury brands in the world, Starwood continues to be committed to bringing branded, lifestyle experiences – including spas – to market.
“We’re answering the demand for spa with a portfolio of five in-house spa brands and strategic partnerships that continue to enhance the guest experience at our hotels,” said Mia Kyricos, Director of Global Spa Brands and Programming for Starwood. “Our growing spa pipeline is good for guests, as they increasingly expect us to help them stay well while traveling. And it’s good for Starwood and our development partners, since we know spa gives us the opportunity to positively impact rate, occupancy and average spend per guest.”
Starwood will ramp up its branded spa concepts dramatically this year with Sheraton, St. Regis, and Le Meridien to debut their own exclusive in-house spa brands, each inspired by the individual hotel brands to provide an integrated lifestyle experience.
“Approximately 75 percent of the properties in Starwood’s growth pipeline include spas in their plans,” said Jeremy McCarthy, Starwood’s Director of Global Spa Development and Operations. “And about 45 percent of our existing portfolio of more than 1,000 hotels offers spas and related services.”
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