InterContinental Hotels Group (IHG) has drawn up big plans for India with increased focus on the mid-scale segment, Financial Express reported.The global chain is targeting to have 150 hotels in the country across its four brands by 2020. As a first step, it is gearing up to open 46 properties in the country over a period of five years, the report said.Subsequently, IHG has signed a joint venture deal with Duet India Hotels Group to develop 19 new Holiday Inn Express hotels across India. IHG will pick a 24% equity stake in the JV, making a multi-year investment of US$30 million. The 19 Holiday Inn Express hotels will add around 3,300 rooms to IHG’s current India development pipeline of over 10,000 rooms (46 hotels), the report quoted Chris Moloney, chief operating officer, IHG, South West Asia, as saying.Moloney told the paper: “India is a key market for the group and the growing middle class segment augers well for the group’s strategy. We will be extensively tapping the mid-scale segment opening many more hotels in tier-II and tier III cities.”And our Holiday Inn family brands will not only cater to business travellers, but also leisure and religious travellers.”IHG is driving its growth in India through four brands such as InterContinental (upscale luxury hotel brand), Crowne Plaza (upscale business hotel brand), Holiday Inn mid-scale brand) and Holiday Inn Express (focused mid-scale service brand). The 19 Holiday Inn Express hotels, which IHG is planning to develop across India in partnership with Duet India Hotels Group, are expected to be operational by 2016. Close to 70% of IHG’s India pipeline is with the Holiday Inn brand. The first hotel in Holiday Inn Express category is expected to go on stream by mid-2012, he was reported saying.The Holiday Inn hotels will be primarily located in India’s major metros and key secondary cities, including New Delhi, Mumbai, Ahmedabad, Chennai and Bangalore.
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