Expedia embarks on marketing campaign
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The multi-million pound campaign has been devised with Oglivy & Mather with the line ‘Travel Yourself Interesting’ and will be shown at London’s rooftop cinemas, in print and social media.
They feature ‘underdog’ characters in a yacht club and office who become the centre of attention while sharing their travel stories.
Andrew Warner, senior marketing director EMEA at Expedia explained its thoughts behind the campaign: “Who hasn’t come back from a trip having learned something new – either about a place or just about themselves? When we return from our travels, we have gained knowledge and experience which shapes our lives and gives us something new to share with our friends and family. We see travel as an investment, rather than a luxury”.