Hyatt has become the latest hotel group to announce a series of initiatives to target female travellers.
The hotel company has introduced various services in its hotels to help women after holding several focus groups around the world.
These include the ‘Hyatt Has It’ service that will offer essentials like phone chargers, curling irons, steamer, yoga mat, make-up remover wipes and a razor to borrow or buy.
New healthier menus and high quality amenities have also been introduced under the scheme.
“These changes represent a first step in re-thinking how we do business – they show we are ready as a company to break free from the ‘one size fits all’ playbook and have a real conversation with our guests to better understand what they want,” said Sara Kearney, senior vice president, brands, for Hyatt Hotels & Resorts. “We are excited to introduce new amenities and services today that guests told us they wanted, and we are even more excited to see how our new approach will continually allow us to offer solutions to the issues today’s travellers face.”
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