Parkroyal unveils new Singapore MICE hub
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The Parkroyal on Beach Road in Singapore has unveiled a major new MICE centre.
Called ‘The Ballrooms’, the new standalone conference and events hub is the result of a SG$20 million (US$16m) investment. Located in a separate building with direct street access, and connected to the 343-room Parkroyal hotel via a skywalk, The Ballrooms offers 576m² of event space accommodating up to 860 guests.
“We have a very robust weddings, private and corporate events business at Parkroyal on Beach Road and this significant investment has been made in order to keep pace with consumer demand for more efficient use of space and the latest technology,” said David Donald, the hotel’s new GM.
“The development of The Ballrooms at Parkroyal on Beach Road adds to Singapore’s proposition of being a MICE hub with exceptional infrastructure and a variety of options for hosting conferences, meetings and events on varying scales and requirements.”
Occupying the site of the former Furniture Mall, the facility includes a reception area, two pillarless ballrooms and a private boardroom. Both ballrooms can be divided into six smaller rooms, and come equipped with a high-definition audio-video conferencing system including an 84-inch interactive touchscreen monitor.
Parkroyal will also provide catering to the venue from its Si Chuan Dou Hua restaurant.
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