Thailand’s big picture approach
A workshop, entitled “The Big Picture” intends to attract over 100 delegates who will exchange insights into global trends and analyse case studies.
One of Thailand’s newest meeting venues, the Centara Grand and Bangkok Convention Centre at Central World, will host the event on October 26.
Bob James, Chairman of the Pacific Asia Travel Association (PATA) Thailand Chapter said, “The ‘Big Picture’ is one of the most ambitious seminars that the Chapter has ever staged. It brings together the biggest names in Thailand’s meeting, incentives, conventions and exhibition industries.”
“New but more demanding markets are emerging in the meetings arena. One of our goals is to share with delegates important information to help with the setting of future sales and marketing campaigns,” Bob added.
The Thailand Convention & Exhibition Bureau, the Thailand Incentive & Convention Association, the Society of Incentive & Travel Executives, and Diethelm Events are jointly organising it.
Using a Hollywood “Big Picture” movie theme, specific sessions in the Big Picture are being called: “The Lion King – a snapshot of large international congresses”, “Close Encounters of a MICE Kind – encounters with three buyers and three sellers from China, India and Singapore”, “Casino Royale – hit the jackpot with 007 upselling shots”, “Mission Impossible – event industry bloopers and how to avoid them”, and “The Oscars of the Incentive Industry – three case studies of outstanding events that are worthy of an Oscar”
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