Rail firm incorporates snapchat in marketing campaign
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CrossCountry has become the first rail company in the UK to use a snapchat geo-filter to support a marketing campaign following a partnership with Plymouth City Council for MTV Crashes Plymouth 2016.
As Official Rail Partner to the event, the company created seven geo-filters featuring artists including Jess Glynne, Game of Thrones star Raleigh Ritchie and Rudimental, to help those in attendance share their musical experience with their friends on social media. The geo-filters received over 77,650 views after being shared by Snapchat users across the two-day event which took place at Plymouth Hoe on Thursday 28 and Friday 29 July.
Catherine Terry, marketing communications manager for CrossCountry said: “The response we had across the two days was amazing. People’s travel experiences are often shared visually, so giving our customers the opportunity to utilise social media platforms such as Snapchat and Instagram is an important way for us to help them make the most of their experience. We will definitely be looking at ways we can integrate this into our future campaigns.”
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