PATA’s climate change event takes off
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“Climate change is a deal breaker,” said outgoing PATA Chairman Brian Deeson as he opened the Pacific Asia Travel Association (PATA) CEO Challenge 2008: Confronting Climate Change.
“Forget the scientific polemics”, he said.
“Our customers are the issue; and they are not happy. They believe we’ve been apathetic on this issue. Or worse: that we’ve been ‘in denial’. So today PATA is leading the way for us to be accountable to our customers, and to ourselves; to help us stand up and say: “We are taking this issue seriously”.”
At the core of the PATA CEO Challenge are the Boardroom Challenges, with 11 industry leaders presenting climate change initiatives and solutions in a rapid-fire format, followed by breakout sessions.
PATA President and CEO Peter de Jong said: “We want the Challenge to be interactive (to hear from all panellists and delegates); collaborative (to explore which of the initiatives can be adopted by organisations); and actionable (to facilitate ways for delegates to work together on initiatives after the event).”
Tomorrow, PATA CEO Challenge facilitators Anna Pollock and Rohit Talwar will summarise the outcomes of today’s Boardroom Challenges.
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