PATA strengthens Africa links
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The Pacific Asia Travel Association (PATA) and Africa Travel Association (ATA) have renewed a Memorandum of Understanding (MOU) to further strengthen cooperation between the African and Asia Pacific travel and tourism industries.
The original partnership between the two associations was formed at ATA’s 31st Congress in Ghana in May 2006, and has led to several exchanges and cooperative activities between the two bodies.
These activities have included reciprocal visits and staff training, shared marketing opportunities at trade shows, and reciprocal participation and speaking opportunities at ATA and PATA events.
The renewed two-year MOU (valid until August 2010) was signed by PATA President and CEO, Peter de Jong, and ATA Executive Director, Edward Bergman, on 19 August.
“ATA has gained much momentum in recent years and we are delighted to support their excellent work,” said de Jong.
Meanwhile Bergman added; “Both associations have renewed their commitment to engage in an ongoing dialogue to explore ways to support each others missions and goals.”
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