Hilton iconic brand, Waldorf Astoria Collection, will expand into Europe with the rebranding of The Rome Cavalieri Hilton, The Times of London has reported. The move is part of a broader expansion of the Waldorf brand that will involve opening chapters in some 15 European cities over the next couple of years, all in what Hilton calls “unique properties with a historic element”.
“What we want to do is build up an exclusive collection of hotels which have a unique situation in their city and are on the top of the five-star luxury scale,” Wolfgang Neumann, Hilton’s Area President for Europe was reported as saying.
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