Hilton unveils new luxury brand
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Hilton Hotels Corporation has announced the addition of Denizen Hotels, a global lifestyle brand, to its family of brands. To be rolled-out worldwide, Denizen Hotels will cater to “globally-conscious modern travellers”, Hilton said.
Denizen (literally means ‘citizen of the world”) will target both corporate and leisure guests, offering technology-rich, design-focused environments. Hilton promises features such as innovative check-in experiences and communal-style restaurant tables. The brand will employ world renowned architects and interior designers to develop its properties, proposed locations for which include Abu Dhabi, Beverly Hills, Buenos Aires, Cancun, Istanbul, Jerusalem, Las Vegas, London, Los Cabos, Miami, Montreal, Mumbai, New York City, Panama City and Washington DC.
“We are thrilled to welcome Denizen Hotels into our portfolio of brands,” said Christopher J. Nassetta, President and Chief Executive Officer, Hilton Hotels Corporation. “Denizen Hotels, a lifestyle brand that will attract business and leisure travelers across cultures and generations and has an authenticity that will appeal to today’s sensibilities, will be highlighted by exceptional design and service at an accessible price point. This new brand rounds out our Luxury & Lifestyle portfolio, which includes the Waldorf Astoria, the Waldorf Astoria Collection and Conrad Hotels & Resorts.”
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