BA selects GuestLogix for onboard retail
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GuestLogix Inc, the world’s leading provider of onboard retail solutions to the airline industry, has announced a multi-year agreement with British Airways to implement the GuestLogix Mobile Virtual Store onboard retail transaction platform.
The technology is now being deployed on the BA’s 245-plane fleet to support onboard merchandising and duty-free transactions using cash and credit cards across all routes, including those in Asia Pacific.
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