Sabre launches Sabre Red tool for agents
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Sabre Travel Network has launched Sabre Red - a total travel solution designed to help travel agencies drive customer loyalty and power business performance, resulting in increased revenues, improved efficiency and reduced costs.
Sabre Red features a range of new capabilities that span the entire spectrum of an agency’s business from shopping and booking travel, to serving customers throughout their trip, to using business intelligence for insight and continuous improvement.
“To succeed in today’s highly competitive market where travel is more complex and travellers face more choices than ever, travel companies face the challenge of balancing resources to deliver great customer service with the need to meet profitability goals,” said Sabre Travel Network President Greg Webb (pictured).
“Sabre Red helps agencies enjoy the best of both worlds creating and maintaining high customer loyalty, while also growing revenue and keeping costs in check.”
According to the technology provider, Sabre Red, agencies will be able to respond nimbly to the emergence of airline ancillary fees and other merchandising initiatives, the growth in demand for mobile services, changes in preferred supplier agreements, the challenge of finding agents with GDS format knowledge, and ultimately to meet the needs of more informed and demanding travellers.
At the heart of Sabre Red is the Sabre Red Workspace, built on a future-ready, open platform that provides users with faster start-up times, greater stability, high performance even in low bandwidth areas, and superior application integration capabilities. Using the Red Workspace, agents will access a new graphically-rich environment and utilise a growing list of capabilities delivered as Sabre Red Apps that seamlessly ‘plug’ into the Workspace. The flexibility of the Red Workspace will also enable agencies to integrate their own applications, providing a customised agent workflow tailored to their operational needs.
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