Seoul tourism strengthens ties with GCC region
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Seoul Convention Bureau hosted the first GCC Days seminar last week to strengthen cultural understanding between Korea and the Gulf region. Specialists from the UAE, Bahrain, Qatar, Saudi Arabia, Oman and Kuwait met at the two-day session, which has previously been held in cities across Europe. “While the Middle East and Korea have long been trading partners, they are still quite new travel destinations for each other,” explained Maureeen O’Crowley, vice president at the SCB about the event. “Tourism is a powerful industry, one capable of not only generating revenue, but of changing perceptions, dispelling stereotypes, fostering goodwill, and increasing understanding. It is an industry that both the Gulf and Korea have only recently looked to diversify and expand as an economic driver ? to move away from a dependence on our established ones of oil and manufacturing.” She proposed that publicity materal for the countries could be created and distributed through the Korea-Arab Society, which hosted the GCC Days. O’Crowley added that Seoul would have to expand and improve its Halal restaurants.
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