ATM to lure consumers with travel offers and giveaways
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Arabian Travel Market’s (ATM) Consumer Day, held on the final day of the region’s leading travel and tourism exhibition, has traditionally proven one of the most popular features of the annual event.The event returns to this year’s ATM, which will be staged at the Dubai International Exhibition & Convention Centre from 2-5 May, and will provide visitors the chance to ‘travel’ across five continents and gain access to great offers in the process.”With opportunities to book trips, take advantage of fantastic discounts and enjoy an array of international entertainment, we are offering a trip around the world in less than a day,” said Mark Walsh, group exhibition director, Reed Travel Exhibitions, organiser of ATM 2011.While the majority of ATM caters to the various sectors of the industry, Consumer Day features a number of activities and special offers geared specifically to the general public. Visitors can experience new destinations and enjoy cultural performances, plan their next adventure or unwind in the Relaxation Zone. They can also benefit from the seminar and education programme, where they can receive insider tips on the next ‘it’ destination or find out the latest trends in travel fashion accessories.International exhibitors from countries around the world will be on hand to provide visitors with information and insight, including a number of debutants exhibiting this year, such as, Poland, Hungary, Mexico, Slovenia and the Ukraine. A number of competitions and prize draws will also be running throughout ATM Consumer Day. Among the prizes that will be on offer are an Apple iPad, with pre-registered guests going into the draw. All-inclusive travel and luxury accommodation packages in Dubai and Oman are also up for grabs at the event. “Visitors can win a weekend break for two, inclusive of breakfast and dinner at the luxury Sofitel Jumeirah Beach Hotel, Dubai. Pre-registered guests can also win a luxury weekend for two in Muscat, Oman, including a stay in a five-star hotel and return flights,” said Walsh.Indeed, for exhibitors, Walsh said ATM Consumer Day provides an excellent barometer of travel demand and booking trends, providing a unique opportunity to get up close and personal with their audience. “Consumers still provide valuable end-user feedback and key insight for industry professionals,” added Walsh.
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