Hotel Show 2011 boosts visitor numbers
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The Hotel Show 2011 has released its key performance indicators which reveal a significant 40% increase in visitor numbers year-on-year.The attendance figures, which are to be audited by US-based BPA Worldwide, reflect the buoyant industry mood throughout the region. The total number of visitors was in excess of 14,800 compared with 10,500 in 2010 an increase of 4,300 or 40%. “More importantly, 38% of visitors were looking for new suppliers this year and more than 28% of those surveyed placed orders in excess of one million dollars,” said Frederique Maurell, Exhibition Director, The Hotel Show.Industry analysts estimate $6 billion worth of hotel-related projects mainly in Saudi Arabia, Qatar and the UAE are due for completion within the next two years.Companies representing 420 brands from more than 45 countries occupied 20,000 square metres of exhibition space, covering operating equipment and supplies, interiors and design, outdoor and resort experience and security and technology.Germany had the largest country pavilion this year, which was an impressive 600 square metres and accommodated 29 exhibiting companies. This was followed by Turkey, France, Italy, Cyprus, China, Thailand, Belgium, Spain, Portugal and the UK.Other show highlights included, the Middle East Spa Awards, The Student Design Gallery and Awards, the Corporate Catwalk, the Industry Association Meetings (Emirates Culinary Guild, The Housekeepers Association, The Front Office Association) as well as a key buyers programme which attracted 500 key buyers who all had one thing in common, they were representing projects valued at over one million dollars.
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