Cathay Pacific launches new uniforms
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Cathay Pacific Airways has announced the roll out of its new uniform to 13,000 staff worldwide, including more than 8,000 cabin crew and 4,000 staff working in airports, reservations and cargo teams around the network. A launch event was held this week at the Ritz Carlton Hong Kong, and the roll-out will begin on 4 July.
The new uniform continues is an evolution of the existing design, building on the signature elements such as the red colour, ‘Brush-wing’ logo, standing collar and cuffs and long skirts. Cathay said that the uniform also takes into account the working environments of staff including the varied climates, cultural and religious sensitivities as well as health, security and safety regulations.
Speaking at the launch event, Slosar said; “Cathay Pacific is Hong Kong’s home carrier and we are proud to be the ambassador for this Asia’s World City. Our uniform represents us – our dynamic brand and our unique service style.
“We owe a huge vote of thanks to designer Eddie Lau who has worked so enthusiastically and creatively with our team to produce something that we think is really outstanding,” he added.
The new uniform, which took two years to develop, is the 10th uniform for Cathay Pacific. Throughout the design and development process, the project team consulted more than 100 Marco Polo members and 1,000 uniform staff. A wearer trial was conducted over a six-week period to ensure the new uniform is practical and functional for staff.
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