Indonesian hospitality company Archipelago successfully held the Commercial Summit 2025 from 10th to 13th February at the Aston Kartika Grogol Hotel & Conference Center, Jakarta.
Over 180 participants attended the event, the turnout made up of sales, marketing, and PR division leaders from 143 Archipelago hotels throughout Indonesia, from Sumatra to Papua.
With the theme Purposeful Marketing: Driving Commercial Growth in a Digital World, Commercial Summit 2025 served to bring together hotel sales and marketing communication leaders with leading business partners to get the opportunity to share experiences, develop knowledge, and formulate strategies to increase commercial growth in the digital era.
A jam-packed schedule of events
The event featured a sectoral conference on its second day wherein various important topics in the world of digital marketing were discussed by experts from the field.
On the final day, the summit culminated in an awards night that celebrated the outstanding achievements of Archipelago hotel teams in 2024.
Awards were presented to hotels that demonstrated excellence in various categories.
The event also honoured the winners of the prestigious Archipelago awards, recognizing individuals who have made significant contributions to the tourism and hospitality industries.
Connecting with the media
As part of this year's Commercial Summit series of events, a Sales Blitz and Archipelago PR Workshop & Media Connect were also held.
The Sales Blitz was attended by 125 participants from each hotel under the Archipelago umbrella, along with representatives from several government agencies.
The Archipelago PR Workshop, on the other hand, brought in two speakers who discussed crisis management and trends in the media, as well as strategies for social media.
This activity was accompanied by Media Connect, a Speed Networking concept wherein all participants had the opportunity to talk with ten media outlets to establish relationships between hotel marketing communications teams and national media in order to create opportunities for collaboration.
