Thailand’s tourism industry has long been the heart of the nation’s economy. Now, it can be the soul of something even greater.
In Thailand, only 7% of children wear helmets when riding on motorcycles—a statistic that reflects not carelessness, but poverty. For many families, the choice between safety gear and daily essentials is heartbreaking. But for just 550 baht (approx. $15 USD), we can rewrite that story.
Helmet Heroes Thailand, founded by influencer and road safety advocate Savvy Rick Brown, is doing exactly that. What started in December 2023 with just three helmets has grown into a nationwide movement. Today, almost 1,000 children have received free, safety-certified helmets, along with hands-on training in how to wear them properly.
“This is personal,” Rick says. “I’ve seen what happens when kids don’t have protection. I’ve lived it. We’re not just handing out helmets—we’re giving kids a shot at a safer future.”
Now, Thailand’s tourism industry—hotels, tour operators, DMCs, and destination leaders—have the opportunity to join the ride. Here’s where it gets powerful: this is a Corporate Social Responsibility (CSR) dream project. Hotels. Tour companies. Travel brands. This is your chance to be seen supporting something real, visible, and life-saving in the communities you serve and employ from. It's a campaign that staff will rally behind, guests will respect, and communities will never forget.
✅ Protect lives: Helmets prevent serious injuries, disability, and death.
✅ Empower families: Financial hardship shouldn't put a child's life at risk.
✅ Strengthen communities: Working with police and schools fosters trust and long-term impact.
Each helmet is locally made in Thailand, meets official safety standards, and costs just 550 THB. That small amount can protect a dream, a future, a family.
Let’s fill the streets with smiles—not sirens.
📣 Join the movement. Sponsor a helmet. Host a CSR event. Spread the word.
🎥 Follow the stories on TikTok: @savvyrickbrown
🌐 Learn more at www.helmetheroesthailand.org
Tourism leaders—let’s lead. Sponsor. Share. Support. Get your teams involved. Promote the hell out of it. This is your chance to give back in a way that’s local, visible, and absolutely unforgettable.
Join the movement today
Max Kimberley-Thompson – | 📧 max@helmetheroesthailand.org
Savvy Rick Brown – | 📧 rick@helmetheroesthailand.org
