The agreement was signed by Dr. Nejib Ben Khedher, Divisional Senior Vice President Emirates Skywards (right) and Mark Jan Kar, SVP, Entertainment & Content Development, MENA, ASM Global & General Manager of Coca-Cola Arena (left).
Skywards Exclusives, a unique airline loyalty initiative that offers experiences from Emirates’ sponsorships portfolio, has expanded its offerings to now include hospitality tickets at Dubai’s largest multipurpose indoor venue, Coca-Cola Arena. Starting now members can bid or redeem Miles to watch the best music concerts, comedy shows, sports tournaments and much more.
Dr. Nejib Ben Khedher, Divisional Senior Vice President Emirates Skywards, said: “Skywards Exclusives continues to be a very popular offering, and we’re thrilled to expand our portfolio to include hospitality tickets at Coca Cola Arena. Members can now redeem Miles and enjoy watching unforgettable experiences across comedy, sports, and all the excitement you’d expect at a premier entertainment venue. We look forward to this exciting partnership and to offering our members worldwide – whether residents of Dubai or visitors to the vibrant city – the best loyalty experiences on-ground.”
Mark Jan Kar, SVP, Entertainment & Content Development, MENA, ASM Global & General Manager of Coca-Cola Arena, said: We are pleased to welcome Emirates Skywards as the Official Airline Rewards Partner of Coca-Cola Arena. As a world-class venue in the heart of Dubai, this partnership unites two iconic brands with a shared passion for excellence. Together, we’re committed to offering both residents and visitors the very best in hospitality and live entertainment, from concerts and sports to comedy and family shows. With the added value of Emirates Skywards, fans can look forward to even more rewarding and elevated moments at the Arena with unbeatable live entertainment.
With a fantastic line-up of concerts and events, Coca-Cola Arena is set to welcome the best performances this year from international touring artists, Arabic and Bollywood stars and world-class sports events. Starting from 5,000 Miles, members can bid or redeem Miles for a pair of hospitality tickets with premium seats, and the best panoramic views of the stage.
Live in the moment with Skywards Exclusives
From hospitality tickets to renowned events, thrilling football matches, and the best of tennis – members truly “live the best moments” with Skywards Exclusives.
35 million members and counting
The loyalty programme continues to leverage Emirates’ extensive sponsorship portfolio to offer its 35 million members worldwide exceptional experiences.
Emirates Skywards was recently crowned as ‘Best Global Airline Loyalty Program’ at the International Loyalty Awards 2025; ‘Platinum: Global Loyalty Programme’ and ‘Silver: Customer Experience Strategy’ at the Loyalty 360 Awards; and ‘World’s Leading Airline - Rewards Programme’ at the World Travel Awards 2024 - recognised for its extensive brand partnership portfolio and innovative offerings that enable members to ‘earn better’ and ‘spend better.’
