Capital A’s travel media division AirAsia Media recently entered a strategic partnership with advertising solutions provider Xoomplay Technologies.
Under this partnership, AirAsia Media will roll out in-car tablets on AirAsia Ride vehicles, offering brands a powerful advertising solution to reach audiences while enhancing ride experiences for passengers.
This tripartite partnership was formalised at a signing ceremony in Kuala Lumpur involving AirAsia Media head Mahek Shah, AirAsia Ride head Ramanathan AMN Thiagarajan, and Xoomplay’s managing director Christian Teo.
Looking for new ways to connect
Shah said of the partnership: “At AirAsia Media, we are always exploring new ways to connect brands with the right audiences, and we are proud to work with Xoomplay to integrate in-car tablet advertising within AirAsia Ride, this enhances an advertiser’s media plan by extending brand presence beyond the flight, engaging travellers during their journey to or from the airport. This creates a seamless brand experience across AirAsia Media's multiple touchpoints within Capital A's travel ecosystem, ensuring consistent visibility throughout the entire travel journey."
Thiagarajan added: “This collaboration was inspired by our goal to elevate the travel experience for passengers while unlocking new value for our partners. Passengers will now be able to enjoy curated content, and entertainment during their journeys, while advertisers gain access to a highly engaged, captive audience across key cities in Malaysia.
Teo likewise expressed excitement over the collaboration, saying: “It’s a great opportunity to unlock a powerful channel for brands to connect with high-value consumers, at the same time enhance the passenger experience through engaging content. We look forward to working closely together to help brands maximise their reach.”
Beyond just in-car ads solutions on ride, AirAsia Media also offers brands a full suite of data driven advertising solutions across our travel ecosystem, from in-app advertising on MOVE, to inflight media on our AirAsia aircrafts, and more across ASEAN.
