SOTC Travel has inaugurated its first franchise outlet in Raipur and in the state of Chhattisgarh, reiterating the Company’s strategic focus to expand its retail footprint across India. Chhattisgarh is emerging as a strong source market for the Company’s holiday business and is witnessing promising travel demand with Raipur and its surrounding catchments being key growth drivers. SOTC’s new franchise outlet is strategically situated in the city center, to serve both leisure and business segments.
The Raipur outlet offers end-to-end travel solutions with an array of services, including International & Domestic Holidays (Group tours, Personalized Holidays, Cruises, etc.); Value Added Services like Travel Insurance; Visa Services, etc.
Raipur/Chhattisgarh Travel Trends
Top destinations:
- International: Europe, Australia-New Zealand, Singapore, Malaysia, Vietnam, Egypt and South America
- Domestic & Indian Subcontinent: Ladakh, Andaman Islands, Sri Lanka & Bhutan
- Unique preferences: high interest in experiential holidays such as witnessing Northern Lights in Norway/ Scandinavia/ Murmansk, black water rafting in New Zealand
- Holiday duration has increased from 3 days to 5 - 8 days for short trips; from 5 days to 10 -15 days for longer trips
- Strong demand for spiritual journeys and darshans: Ayodhya, Char Dham, Varanasi, Prayagraj
- Top traveller segments: Multi-generational families, couples, Young India’s millennials & GenZ, GenS (seniors) and working professionals
Rakesh Bawa - Senior Vice President & Head - Holidays, SOTC Travel Limited said: “Chhattisgarh is strongly emerging as a viable source market for SOTC and we are witnessing promising demand from the region. Hence, we are delighted to announce the opening of our first franchise outlet in the city of Raipur. The new outlet is centrally located and allows us to target valuable segments of families, millennials, business owners, Gen Z and seniors. Over our 75 years as a company, we firmly believe that, ‘No one understands the Indian Traveler better than SOTC. And we look forward to welcoming our Raipur customers designing their perfect holidays.
