Hong Kong Airlines announced today, 27th June, that it will revamp its Fortune Wings Club (FWC) frequent flyer programme from Tuesday, 1st July.
The programme makes the switch to a spending-based model for points earned from 1st July onwards.
The change is designed to offer members greater flexibility and value; plus, when combined with the launch of new long-haul routes and various service upgrades, frequent flyers may enjoy an elevated travel experience.
Built on innovation
According to airline vice-president Wilson Yam: "Hong Kong Airlines is the first local carrier to adopt this innovative method for points accrual based on member’s spending. We believe this will offer our existing members a refreshingly straightforward experience, while also attracting new members to the programme."
Yam added that the airline is committed to enhancing the passenger journey from providing seamless baggage services and a wide selection of in-flight meals, to optimising its online check-in system and upgrading airport lounge services.
These changes are all aimed at delivering a more convenient and comfortable travel experience.
Yam said: “Simultaneously, we are continuously expanding our long haul network, having successively resumed and launched services to Vancouver and Sydney. This further strengthens our role as an aviation bridge connecting China with the world, reinforcing Hong Kong's status as an international aviation hub and serving a greater number of travellers."
How does it work?
Under the new system, members will earn points based on their ticket fare, rather than the distance flown.
This means that, regardless of the journey's length, a member's eligible spending will directly translate into points; and elite members can even get additional bonus points.
Hong Kong Airlines also optimised the redemption standards for FWC award tickets, providing more attractive options across different routes and cabin classes.
For example, a one-way Economy Class ticket to Osaka, which previously required 25,000 FWC points, will now only require 18,000 points.
The optimised redemption chart is clearer and more intuitive, allowing members to plan their journeys with greater flexibility.
