Global hospitality firm Langham Hospitality Group (LHG) marked 160 years of its flagship brand The Langham Hotels and Resorts with its first-ever Langham Pink Run.
The Langham Pink Run is a series of charity-centric sporting events held throughout the globe, focusing on wellness, connection, and mindful giving
The event drew in over 1,600 participants, all clad in The Langham’s signature pink, to raise funds for eight chosen charities, and to boost awareness regarding specific aspects of health, education, and environmental causes championed by these organisations.
Honouring the past, looking forward to the future
According to LHG chief executive Bob van den Oord, the Langham Pink Run is more than just a tribute to The Langham Hotels and Resort’s amazing past.
Indeed, the philanthropic aspect of the event is a reflection of the brand’s contemporary identity.
Van den Oord said: “We’re incredibly proud to have united people around causes that truly matter, through a programme that clearly showcases what The Langham’s culture is all about: bold steps, shared purpose, and lasting impact.”
Run the world with Langham
From the picturesque East Coast Boardwalk in Hong Kong and Sudirman Avenue in Jakarta, to London’s Clapham Common, Central Park in New York, and Melbourne’s Royal Botanic Gardens, Pink Run events were held across ten of the many gateway cities that are home to one of The Langham’s hotels.
Event participants at these global venues were hotel guests, colleagues, and local community members.
Each of them received a specially designed pink jersey, a commemorative medal, along with the opportunity to earn 16,000 award points and a Diamond Tier upgrade under LHG’s Brilliant by Langham loyalty and experiences platform.
