
Tourism Malaysia and HONOR Technology (Malaysia) Sdn Bhd formally entered into a strategic Memorandum of Collaboration (MoC).
This partnership seeks to enhance Malaysia’s global tourism presence through innovative digital campaigns powered by artificial intelligence.
Tourism Malaysia views the MoC as an important step toward aligning tourism promotion with technological advancement and global marketing trends.
Indeed, the agreement underscores a shared commitment to revitalising the tourism industry in preparation for Visit Malaysia 2026 (VM2026).
What to expect from this innovative collaboration
The MoC outlines a comprehensive collaboration between both parties to co-develop a series of initiatives, including nationwide photography competitions, guided photo tours, creative workshops and art exhibitions across Malaysia.
HONOR Malaysia will take the lead in curating visual content through its advanced AI-powered mobile technology, while Tourism Malaysia will facilitate access to key destinations, resources, and marketing support in amplifying the campaign’s reach alongside impact.
Tourism Malaysia’s deputy director-general Samuel Lee Thai Hung said: “We are excited to collaborate with a forward-thinking partner like HONOR Malaysia. This partnership aligns with our mission to diversify promotional strategies and embrace innovation in tourism marketing. As we prepare for Visit Malaysia 2026 (VM2026), we remain committed to fostering strong public-private collaborations that can elevate Malaysia’s brand visibility on the global stage.”
Likewise, HONOR South Pacific president Justin Li remarked: “We are proud to support the Visit Malaysia 2026 (VM2026) campaign by leveraging technology and innovation. We aim to create new opportunities to promote Malaysia as a leading travel destination, empowering the nation’s youth and foster meaningful cultural exchange. Not only tourists but Malaysians themselves will also be able to enjoy and appreciate the country’s beautiful moments alongside wonders captured through the lens of HONOR’s smartphones.”
The collaboration represents a forward-thinking opportunity to diversify its promotional efforts by leveraging the power of digital storytelling and user-generated content.
Beyond showcasing the country’s scenic landscapes and cultural richness, the partnership aims to build emotional as well as visual connections with travellers, especially younger, digitally savvy audiences.